For over a century, the image of a knight on horseback has been synonymous with Burberry, a name synonymous with British heritage, quality, and timeless style. The equestrian knight, a powerful symbol of strength, elegance, and tradition, has been a cornerstone of the brand's visual identity, featured prominently on its labels, packaging, and marketing materials. However, in 2018, Burberry made a significant and surprising decision: they removed the equestrian knight from their primary logo, marking a pivotal moment in the brand's history and sparking considerable discussion among fashion enthusiasts and branding experts alike. This article delves into the evolution of the Burberry logo, exploring its history, symbolism, and the reasons behind its dramatic transformation.
Burberry Original Logo: The Genesis of an Icon
While the exact date of the first Burberry logo is debated, the earliest iterations date back to the late 19th century, when Thomas Burberry founded his company. The original logo wasn’t the instantly recognizable equestrian knight we know today. Early branding likely focused on the Burberry name and perhaps a simple graphic element, reflecting the nascent stage of the brand and its focus on practical, high-quality outerwear. The exact designs of these early logos are elusive, lost to the mists of time or residing in private collections, making definitive statements about their style difficult. However, the foundational elements of quality and British heritage were undoubtedly present from the outset.
The transition to the equestrian knight logo marks a pivotal moment in Burberry's branding journey. This iconic image, depicting a mounted knight, became the central element of the brand's visual identity, solidifying its association with heritage, tradition, and Britishness. The exact date of its introduction is also subject to some debate, but its widespread adoption dates back to the early 20th century. The image itself, while seemingly simple, carried deep connotations. The knight, a symbol of chivalry and courage, represented the brand's commitment to quality and craftsmanship. The horse, a symbol of speed and power, suggested dynamism and forward momentum, encapsulating the brand's aspirations for growth and innovation. The overall effect was a compelling visual narrative that resonated with consumers, establishing a powerful and enduring brand identity.
Burberry Logos Over the Years: Subtle Evolutions and a Defining Shift
While the core equestrian knight motif remained largely consistent for over a century, subtle variations occurred over the years. The style of the knight, the horse, and the overall design elements underwent minor adjustments, reflecting evolving artistic styles and design trends. These changes were often subtle, focusing on font choices, color palettes, and the level of detail in the knight and horse rendering. These minor alterations, however, maintained the core visual identity and ensured the logo remained recognizable and relevant across generations. Images of vintage Burberry labels and marketing materials showcase these subtle evolutions, providing a fascinating glimpse into the brand's continuous refinement of its visual language. Examining these vintage logos, one can appreciate the gradual shifts in design, while simultaneously recognizing the consistent presence of the iconic equestrian knight.
current url：https://ddxqtb.sxjfgzckj.com/guide/burberry-old-logo-89585
equivalenza dolce gabbana light blue panerai p 9100 rotor sound